Whisky Advocate Exclusive: Country Music Star Eric Church Releases a Blended Whisky That Sings a Different Tune

August 28, 2023

The whisky world is known for honoring tradition. But a new whiskey is taking a different approach and turning the old rules upside down. Enter Whiskey Jypsi, a new offering from country music superstar Eric Church, in partnership with entrepreneur friend Raj Alva and whiskey maker Ari Sussman. Whiskey Jypsi aims to carve out its own space in the whisky scene, blending bourbon, American single malt, and Canadian rye.

“This whiskey was produced without regard to classifications, and it doesn’t fit into customary whiskey categories like country of origin, style, or type,” Sussman explains. “The constituent whiskies were distilled in the U.S. and Canada and barrels were aged in Indiana, Kentucky, New York, Michigan, and Canada. They were blended and bottled in Tennessee.”

Alva adds that Sussman’s willingness to break with tradition was refreshing. “Our platform is: Don’t follow anyone else’s idea of how it should be done. Just make the finest quality whiskey possible, and be creative and fun,” Alva says. “We set out for this knowing we were going to respect tradition but also not be scared to try something different and unique, and most important—we were going to have a hell of a lot of fun doing it.”

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