“Eric Church has never led me astray with his music, so I’m going to assume he won’t lead me wrong with this new bourbon venture either. When you think of “The Chief,” you probably think original, anti-industry, and a level of genuineness that’s both unapologetic and commendable. Eric Church has dedicated himself to making music that’s a 100% reflection of himself, and when he got into the whiskey and bourbon game, he just wanted to create quality spirits that matched the soul of his expansive catalogue.”
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