“Authenticity is a powerful force that motivates people to create something exceptional that is in alignment with their core beliefs and values. In the world of whiskey, it’s not something you can see or feel, but it is something that you will taste with every drop. Whiskey JYPSI has set a high standard and is following through on a rapidly evolving and expanding scale. There is no substitute for passion and quality, and these are the core values that live at the heart of the brand.
Raj Alva is one of the three people who are the driving forces for the brand. The gravity of his presence is palpable, after all, Raj is a pioneering entrepreneur in the business world who has achieved an admirable level of success. He exudes a curious nature that is unquenchable, and this is fortified with his laser-like focus.
Enter Eric Church, a singer-songwriter that defies categorization. The experiences of his life pour from his heart and soul to create poetic musicscapes that have captivated global audiences. On stage in front of his fans, he’s a force to be reckoned with at the intersection of creativity, talent, and inspiration.”
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