Raj Alva, entrepreneur and business partner of Eric Church, appears on the ‘Get a Real Job’ podcast to discuss the creation of Whiskey Jypsi.
“It’s been a long, windy road, but it’s been a fun one,” Raj explains. “Eric and I met on a golf trip and, I wasn’t gonna talk about this, but I literally didn’t know anything about him or country music! I think that probably helped because I just didn’t give a shit as we played together. We were just having a great time. I picked him up every morning to go to the course and he always had a beer waiting for me. So I was like, all right, this guy’s okay.”
“The first rule was it had to be fun,” says Raj. “If it wasn’t fun, we weren’t gonna do it. The other important parts were that we wanted to build the best thing we could and money was not an object. We also agreed that we would be equal partners and do everything together. And we soon started collaborating with whiskey-maker Ari Sussman and it’s just all come together.”