“Country music star Eric Church has stirred excitement among fans and whiskey enthusiasts with the recent announcement of his new release from Whiskey JYPSI, titled “Explorer.” This venture into the world of whiskey marks a significant and thrilling expansion of Church’s creative pursuits beyond the realm of music.
“This is why I wanted to get into the whiskey business,” said Church. “It’s a creative process, an adventure, and a story—like music. And you never know where you’re going ‘til you write the song or make the whiskey.”