“For some artists, putting out a whiskey might involve little more than slapping their name on a bottle—but Church has never been most artists. His name doesn’t appear on a bottle of Whiskey JYPSI, yet he’s been intimately involved in crafting its feel and flavor.
“It’s not a celebrity whiskey,” Church says of Whiskey JYPSI to Billboard via email. “I’m a whiskey and bourbon connoisseur. It’s what I enjoy. I have my whole life and Whiskey JYPSI was built to produce a unique and high-quality product. It’s a true partnership and I happen to be a creative and that’s how I contribute the most.”
In 2020, Church joined forces with Raj Alva to launch Outsiders Spirits, an incubator for whiskey creativity. On April 2, the new Whiskey JYPSI Explorer Series launches, with the first release from the series boasting a blend of two six-year-old bourbons: a Kentucky-distilled low rye, as well as an Indiana high rye. The new offering follows the inaugural Whiskey JYPSI Legacy Batch 001, which released in 2023.”